Taking shelter under an awning to safeguard oneself from the weather has been the most familiar form of protection for ages. Statistics reveal the efficacy of seeking cover without actually going indoors. Using a canopy or awning has been the most pleasant form of protection for years. These wonderful shades have not only been extremely functional but have succeeded in changing the landscape of a city or town pleasantly not so many years ago. In fact, the practice of putting up an awning and canopy has been around for well over two centuries.
This tradition became passé presently but the retail awnings are back once again with many store owners proudly extending their shop front in an affordable yet alluring manner. Providing a handy shelter to pedestrians and passers bye has also becomes advantageous for retail outlets across different cities of America. It is not too difficult to find the perfect canopies for stores either. There are several quality products on the market now from simple fabrics to metal reinforced canopies as well as awnings up for grabs. The small and medium business persons have no hesitation in picking them up and reaping the awesome benefits. Here are the details…
Neither getting caught in a sudden downpour nor braving the blazing sun for hours is pleasant. An awning installed in the nearby store provides a respite from nature that is at its worst at the moment. However, simply waiting for the weather to improve is decidedly boring, the sheltered visitors have no qualms stepping inside and checking out the products on display. Most of them are not reluctant to buy a few items either. It is a win-win situation for the business owner who does his bit by providing timely shelter and enjoys a brisk bout of business at the same time.
Marketing – Adding a logo to the awning right in the front of store is a wonderful option for catching eyeballs. A solitary store that has enough windows on all sides and displays its brand and products as well as the logos in an attractive manner is certain to catch the attention of passersby in all directions. The store owner can continue with the promotion 24X7 by lighting up the display so that it becomes visible in the evening too.
Brand Identity– Not simply a logo and the name though. An attractive pattern or images on the awning can result in an increase of the bottom line as the brand gets recognition. Painting the awning with the company colors depicts an association with the brand while taking care to improve the aesthetic value of the neighborhood.
Energy Costs – The awning not only shelters individuals, it can also reduce the amount of heat within the retail store drastically. The ‘U.S. Department of Energy’ has reported the efficacy of installing canopies and awnings that keep the home/store cool at the height of summer. The utility bills are reduced sharply via this natural climate control procedure.
The shades also play an important role in keeping the area in front free of debris. There is no accumulation of mud or snow during inclement weather. The walkway remains free thus aiding the entire community.